Happy Friday,

A few months ago I had the honor to photograph the journalist Therese Hallman before the release of her new podcast The Podcast archives.
We had carefully planned the whole thing with mood boards and various words that would symbolize what Teres wanted the images to convey.

The place we chose for the shoot was of course the Natural History Museum in Gothenburg. Here are some pictures of a fun shooting from the archived animals.

Teres says:

“I am delighted with the marketing images that AnnaCarin created and I have received lots of positive reactions from others on them.

The photographs convey the feeling I was looking for and it feels almost magical how it could be so. The photo session was fun, and it was easy to relax in front of AnnaCarin´s camera thanks to her cheerful encouragement.

For all who want a creative collaboration with a photographer, I can really recommend Anna Carin. In the process, we used a Pinterest board where we both put up inspirational pictures to find the right kind of expression in the photo for my purposes. We also talked and went through what we each needed to prepare for the shooting. I will definitely hire Annacarin next time I need pictures to my company! “

When I get to be a part of a project that helps to make the world a better place,  I know that I am in the right place.

Therefore, I am proud that Kultur i Västs project “Conductor” wins the Västra Götaland Region’s equality prize 2015th

I have taken portraits of the participating aspiring conductors. A day full of great meetings and huge creativity.